CD: PR and Advertising: Where do you spend your marketing dollars?

PR and Advertising:

Where do you spend your marketing dollars?

Marketing oriented public relations and advertising have the same objectives - to increase brand awareness and help pre-sell a product or message by achieving media exposure. Although both are effective in reaching trade and consumer audiences, there are significant differences in cost, control, and credibility. Our panel of experts will equip you with the information you need to understand the great benefits of both public relations and advertising. Depending on your budget and your needs, we'll help you figure out a combination that will suit you best.

This conference will address issues such as:

The media savvy clients increasingly demand of their lawyers and law firms.
New data on how law firms and their media compare.
How to integrate media, marketing and business development.
The objectives and goals of advertising.
Media buying
Ways to show a return on your advertising investment.
The perspective of an in-house Director or CMO on how to structure your program to address firmwide strategic issues as well as ensure regional coverage.
How publicity compares and differs with advertising.
Objectives, cost, control and credibility.

All conference attendees receive the presentation as well as an audio CD of the conference.