PR and Marketing on the National and Global Level
Directories, Journalists and Campaigns

With over 100 US law firms with operations in London, and many of the AmLaw 100 have offices dotting the globe, there will be no slow down of law firms that continue to follow clients into national and global markets. This creates a fiercely competitive market for local firms against national and global law firms that are well-resourced and make substantial investments in their communications and marketing.

With US law firm CMO's expected to provide marketing strategy and execution at the national and global level, what are the marketing and communications lessons that can be learnt for entering new markets and building national or global profile?

The session will explore:

• Creating national and global marketing and communications campaigns 
• Local execution for a national profile:  Mistakes to avoid 
• Best practices in handling communications aspects of merger discussions with firms 3,500+ miles away?   
• The difference between UK and US legal journalists?
• Global legal directories – what are the ways corporate counsel source and select outside lawyers in various markets?