Panelists Deborah McMurray CEO / Strategy Architect Content Pilot LLC Ken Vernon Director Online Marketing / Creative Content Pilot LLC Lisa Salazar Manager Internet Marketing Fulbright & Jaworski LLP David Geyer Chief Marketing Officer Baker Hostetler Moderator Elizabeth Lampert Director Law Journal Newsletters Web Audio Conference Division

Web Site Best Practices Revealed The Results of the 2006 AMLAW 100 Web Sites Research Web Audio Conference Thursday, October 26, 2006 12:00PM - 2:00PM Eastern Learn the results of the 2006 AMLAW 100 Web Sites research! Commissioned by Deborah McMurray, CEO and Strategy Architect for Content Pilot LLC, this is the second annual research study measuring Ten Foundational Web Site Best Practices - and how the AMLAW 100 firms' sites fared. In 2005, the research was the first of its kind.  No Web Site Best Practices existed, and no objective criteria had ever been employed to measure how well or how poorly the nation's largest law firms were doing.  The comprehensive White Paper was widely read by firm leaders and marketers wanting to maximize their Web site investments. Did you know, in 2005, only 4% of the AMLAW 100 firms rated excellent and 52% ranked fair or poor? By attending this conference you will learn: The Ten Foundational Best Practices, and the attributes associated with each Best Practice. The 2006 results for each Foundational Best Practice. Trends and surprises in Web site design/development. How marketers can use this data as Competitive Intelligence. The range of total scores and the top ten ranked AMLAW 100 Web sites for 2006. Special section on Search Engine Optimization and Marketing (SEO/SEM) and Web site analytics.