12/5/2006 - Litigation Communications

Panelists Michael Levy White Collar / Investigations and Enforcement McKee Nelson LLP Mary Flood Journalist Legal Reporter for the Houston Chronicle Richard S. Levick, Esq. President & CEO Levick Strategic Communications, LLC Moderator Elizabeth Lampert Director Law Journal Newsletters Web Audio Conference Division

Litigation Communications What every lawyer & marketing professional needs to know about the media Web Audio Conference Tuesday, December 5, 2006 12:00PM - 2:00PM Eastern The great pending crisis for defense law firms is that their lawyers do not fully understand the power of media, while the plaintiffs law firms, NGOs, and regulators live by it. Already, general counsels of the world’s largest companies are saying that they will not hire a law firm for litigation that does not understand the power of media.  Lawyers do not need to understand how to work the media, but they need to understand enough to be the early warning system to call in communications experts, or, at the very least, to stay out of the way. Market share, reputation, and sometimes even personal freedom depend on how this other court, the Court of Public Opinion, is handled. Drawing on experiences from the highest profile litigation and crisis around the world -- from the Middle East and the most dramatic White Collar prosecutions to the spinach e-coli threat – this Web Audio conference will advise lawyers and marketing professionals what they need to know about the media: From Investigations to Implementation – Media to Win. Thinking differently – The rules of high profile litigation. Swaying public opinion.