Panelists Lily Joy Marketing Director Chuhak & Tecson, P.c. Larry Bodine Strategic Marketing Consultant LawMarketing.com http://www.larrybodine.com/ Moderator Elizabeth Lampert Director Law Journal Newsletters Web Audio Conference Division How to Increase Revenue $1 Million in 1 Year A Case Study Web Audio Conference Wednesday, November 29, 2006 12:00PM - 2:00PM Eastern Chuhak & Tecson, a 55-lawyer Chicago law firm, began an intensive program of business development coaching 20 of its income partners in 2005. A year later, the group had brought in $1 million in new revenue, with one partner DOUBLING his fees billed. The firm spent only $24,000, met its goal and showed an ROI of over 4000%.  This Web Audio Conference will show how a full-service law firm increased its revenues by $1 MILLION in a single year by coaching 20 partners on business development. You will learn the exact steps taken so you can replicate this success. The knowledge gained from this conference will include: Increase revenue with a premeditated business development coaching program. Create a marketing culture at a risk-averse law firm. Engage lawyers in business development by overcoming their objections and building plans around their strengths, activities they enjoy and people they already know. Educate lawyers on how to sell without being a "salesman"; by asking questions and listening. Help attorneys pick targets: #1 current clients (the low-hanging fruit), #2 referral sources (the lawyers' allies), #3 carefully chosen targets that fit the firm's strategy.