Panelists Deborah McMurray CEO and Strategy Architect, Content Pilot Lisa Salazar Internet Marketing Manager, Fulbright & Jaworski, LLP Paul Grabowski Director of Marketing, Porter & Hedges, LLP Keith Wewe Director, Client Service and Internet Growth Content Pilot Steve O'Brien VP, Internet Solutions Marketing Unica Corporation Web Analytics Group Moderator Elizabeth Lampert Director, Law Journal Newsletters Web Audio Conference Division

Do You Know What Your Web Site Did Last Night? Web Audio Conference Wednesday, March 7, 2007 12:00PM - 2:00PM EST Every day and every night your firm's Web site gathers valuable marketing data. Do you have a Web site analytics program in place to capture this data? The mishandling of this precious information could not only mean a lost opportunity but a loss of growth, market share and most importantly ... REVENUE! Ask yourself these questions: Do you review the data regularly? Do you understand the data and the most efficient ways to use it? If you answered "no" to either of these questions this web audio conference is the tool you need to optimize the data your site collects. The program will provide an overview of Web site analytics and its use in the REAL WORLD of law firm marketing. Topics include: Analytics in real world practice. Finding actionable analytics date. The real world data your partners want to see. Every day and every night that pases without the use of a Web site analytics program will cost you. Don't wait any longer, register today!