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Marketing for the Small and Mid-Sized Law Firm
Panelists
Jennifer Reynolds
New Case Manager &
Marketing Directory,
The Quisenberry Law Firm
Paula Ryplewski
Law Firm Marketing
Consultant,
ALM - The Recorder
& Cal Law
Jamie Diaferia
Founder,
Infinite Public Relations
Juliet C. Sallette
Marketing Director,
LaBovick LaBovick
& Wald, P.A.
Moderator
Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division
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Marketing for the Small and Mid-Sized Law Firm
As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.
This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.
Knowledge you will gain:
- Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
- Driving referral business through community involvement, firm-hosted seminars and Web sites.
- Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
- Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
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