Panelists Beth Cuzzone Marketing Director, Goulston & Storrs Catherine MacDonagh Director of Business Development, Day Berry & Howard Moderator Elizabeth Lampert Director, Law Journal Newsletters Web Audio Conference Division

The Law Firm Associates Guide to Personal Marketing and Selling Skills Web Audio Conference Thursday, June 21, 2007 12:00PM - 2:00PM Eastern Time Today, more than ever, associates in all law firm sizes have many competing priorities. However, developing marketing and selling skills is not a luxury. It's a necessity for anyone who wants to be a successful attorney. Whether you work in a small niche firm or a large corporate firm - this seminar will cover what you neeed to know in order to become a successful, business-generating attorney. Join the authors of the ABA's recent Book of the Month, The Law Firm Associates Guide to Personal Marketing and Selling Skills, to learn best practices for building your reputation, skills and client base in ways that work for you. Attendees will learn: Best practices for future rainmakers. The difference between sales and marketing. Techniques to increase your visibility. How to find marketing activities that produce the right results. What NOT to say at a meeting with prospective clients and referral sources. Why servicing clients is the crown jewel. To register see below.