Panelist Liz Lindley, Esq. Director, Public Relations & WritersForLawyers Jaffe Associates, Inc. Ken Oettle, Esq. Sills Cummis Epstein & Gross P.C., and Chair of the firm's Writing Program Author of Making Your Point: A Practical Guide to Persuasive Legal Writing Susan Remley Business Development Consultant, Jaffe Associates, Inc. Moderator Elizabeth Lampert Director, Law Journal Newsletters Web Audio Conference Division Best Practices for Writing Proposals, Biographies and Group Discussions Thursday, July 26, 2007 12:00PM - 2:00PM Eastern Time How would you describe yourself? Clients don't hire law firms, they hire lawyers - which is why it's essential to present your firm's attorneys in the best possible light. Attorney biographies and descriptions of practice groups are a window into your firm's human capital. Informative, client-focused written materials can significantly enhance your firm's outreach and business development efforts and are often the first opportunity you have to make a good impression on potential clients. Join us on July 26th for an educational webinar on how to write about yourself effectively. Our panel of writing experts will discuss: Why law firms dread the rewriting exercise. How to master what may feel like an overwhelming project. Common writing and style problems. Alternative writing styles that mimic journalistic writing. How to use written marketing materials to support important business development activities. As a bonus, enter our raffle when you sign up! We will select two attendees' biographies for our panel of experts to review at the presentation. They'll discuss strengths, weaknesses and areas for improvement, all without mentioning the real names of the attorneys involved. To register see below. All conference registrations are for up to three participants on one line. For special rates for more than 3 participants or additional lines: email CMartinez@alm.com or call 212-313-9248