February 2007

By James T. Mayer and Jonathan E. Furr

Every successful entrepreneur understands that you must know your audience before making a business pitch. This same cardinal business rule applies to commercial office developments and renovations; a developer or owner interested in pursuing a green building project needs to be prepared to justify the green rationale to different audiences having a stake in the project. Investors and lenders will want to know how the green components impact development and operational costs. Prospective tenants will have an entirely different focus — they will want to know how the green features will enhance the company’s image or impact employees’ use of the space.

Subscribers: click here for the full story

Non-Subscribers: click here to subscribe

Pay per view ($15.00)