October 2008

With Counterfeits Flooding The Virtual World, the Time to Get Tough Is Now

By Margie Milam

Because the Internet provides opportunistic criminals with a powerful platform for marketing their tainted goods on a mass scale, and with limited funding and personnel, law-enforcement agencies are unable to make a noticeable dent in the fight against counterfeits, leaving companies with the costly burden of protecting their customers. In the face of ubiquitous and pervasive budget cuts, today’s innovative in-house counsel deploys non-traditional responses via technology, to show senior executives some visible, cost-effective results.

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