September 2008
Defending Your Client's Domain NameLessons Learned from a Successful UDRP Action
By Alyson B. Danowski
A company’s domain name is often the most fundamental basis for trademark and branding efforts. Ideally, the choice of a domain name is made after conducting searches for potentially identical or confusing domains. But even if such due diligence is conducted, with the millions of domain names registered under the various extensions and country codes, it is not possible to guarantee that the domain name will not potentially conflict with someone else’s trademark rights.
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