Law.com Home Newswire LawJobs CLE Center LawCatalog Our Sites Advertise
ALM Logo tab

Login USERNAME  PASSWORD  REMEMBER ME
Marketing the Law Firm

May 2008

The Pheromone of Client Service

By David H. Freeman

Statements like, “We pride ourselves on delivering outstanding levels of client service” sound great. They are the Pavlovian pablum we whip out when we meet new clients, promote ourselves on our Web sites, write the openings of our RFPs, and attract laterals. The problem is, they’re just not true.

Subscribers: click here for the full story

Non-Subscribers: click here to subscribe

Pay per view ($20.00)