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Marketing the Law Firm

May 2008

Practice Building Skills: Straight from the GC's Mouth

What Companies Are Looking for from Their Law Firm!

By Evan and Chuck Polin

One of the major mistakes the authors see attorneys and law firms make when they pitch business is that they spend too much time outlining their experience and what they can do for their client (the pitch), and they don’t spend enough time asking their potential client what is important to them when hiring an attorney.

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