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Marketing the Law Firm

September 2008

Law Firm Leadership: Accessing the Inner Entrepreneur

By David H. Freeman

Founding and/or senior partners are the finders, and they hire minders and grinders to do the bulk of the work. Then the day comes when these hires are instructed to go out and get new clients. Suddenly, a population trained to "succeed" in one way has to learn to survive in a vastly different environment.

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