September 2008

MBD: Are You Operating at Optimum Efficiency?

By Catherine Alman MacDonagh and Laura Colcord

"The marketing and business development department exists to serve — we are the service arm of a service business. Our clients are both internal (the firm) and external (the firm’s clients). The things we do and they way we do them affect ourselves, the firm and our clients, so we must care about our processes."

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