September 2008
Revised PhRMA Code Provides a New RoadmapIndustry Interactions with Physicians Are in for a Change
By Debra Sydnor
Providing physicians with up-to-date, accurate information about the medicines they prescribe clearly improves patient care and advances health care in general. Nonetheless, the public health need for informed and educated HCPs may, at times, create tension with the pharmaceutical industry’s perceived drive for profits.
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