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Articles from Related Newsletters
Helping Associates Build Marketing SkillsLaw Firm Partnership & Benefits ReportThe first priority of a young lawyer is to develop knowledge and skills as a lawyer, but there are actions you can take as a partner to help guide associates in the right direction for preliminary client development activities. New clients take time to ripen, but the seeds need to be planted early and watered often. The following are some things you can do to place associates on the right path.
Managing Practice Group ProfitabilityAccounting and Financial Planning for Law FirmsFirms everywhere are venturing into various types of reporting and “profit center accounting,” typically based on the performance of individual practice groups and even specific clients. However, they take a variety of approaches to these analyses, and the differences can cause severely different analytic outcomes.
Supreme Court Makes It Easier For Employers to Sue for RetaliationEmployment Law StrategistIn a pair of workplace discrimination cases, the Supreme Court on May 27 made it easier for workers to sue employers who retaliate against them for reporting bias.
What the Subprime Crisis Could Mean for Your CompanyThe Corporate CounselorThe continuing economic crisis, driven in large measure by the subprime mortgage meltdown, is affecting major segments of the economy. The Department of Justice is considering creating a task force, much in the same way the Bush Administration created the Corporate Fraud Task Force in the aftermath of the Enron failure.
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Headlines
MLF 50 Deadline ExtendedThe deadline for submissions to the coveted MLF 50 — The Top 50 Law Firms in Marketing and Communications — has been extended to Monday, Sept. 29, 2008.
Law Firm Leadership: Accessing the Inner EntrepreneurFounding and/or senior partners are the finders, and they hire minders and grinders to do the bulk of the work. Then the day comes when these hires are instructed to go out and get new clients. Suddenly, a population trained to "succeed" in one way has to learn to survive in a vastly different environment.
Media & Communications Corner: Weaving External Marketing and Communications into Professional DevelopmentAn interview with Sharon Meit Abrahams, Director of Professional Development, McDermott Will & Emery LLP (Miami).
A Leap of FaithInterviews with senior associates and individuals in their first or second year of partnership (particularly equity partnership) reveal that they frequently face a number of surprises — even shocks — when they enter their new, long-desired status. Here's what to do.
Legal Sales & Service: Process Improvement for Law Firms"The marketing and business development department exists to serve — we are the service arm of a service business. Our clients are both internal (the firm) and external (the firm’s clients). The things we do and they way we do them affect ourselves, the firm and our clients, so we must care about our processes."
Client Speak: Client Retention -- A Most Inadequate ConceptHigh-quality work for existing clients is the most important and most appreciated selling tool there is. For that reason, the common terminology of "client retention" is inadequate. Here's why.
Developing a Coordinated Corporate Social Responsibility ProgramLast month, the author discussed what a corporate social responsibility (CSR) program entails and how the key to creating a successful CSR program is to establish stakeholder value across the board. This followup article explains the seven steps to be taken in establishing such a coordinated CSR program.
September Issue in PDF Format
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