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Marketing the Law Firm

Volume 22 - Number 6 | October 2008

October Issue in PDF Format


Using Unbeatable Results to Generate New Business
By Larry Bodine
Peter H. Klee is the biggest rainmaker at Luce Forward in San Diego, bringing in between $10- $15 million each year, and his insurance litigation practice continues to grow at a rate of 10% per year. Here is a portrait of an unbeatable record: No client represented in court by Peter has ever been found liable for breach of insurance contract, bad faith or any other tort.

Career Journal: Recruiting Redux: ‘It Takes a Village’
By Michael DeCosta
While most industries recruit young talent in an organized fashion, the legal profession takes it to a whole other level. This race for talent is akin to speed-dating forums where would-be soul mates have just a fleeting moment to size up someone they may very well spend the rest of their lives with. Here's how to fix it.

The Place to Network: Transition Networking Strategies for Female Attorneys
By Christy Burke
A look at various up-to-date options for female attorneys.

Professional Development: A Guide to Connecting with Potential Clients
By Sharon Meit Abrahams
Following are a few tips that will help you feel prepared and confident in potential business development situations.

Law Firm Intelligence: Seven Research Resources You Need to Know
By Shannon Sankstone
Adding free and low-cost publicly available resources to the researcher's menu of options will not only lower the overall costs of research, but will also enable the researcher to provide answers to a broader range of questions. Here are some suggested sites to use.

When and How Can Departing Lawyers Contact Clients?
By Jeffrey P. Ayres
The article herein addresses the related questions of when and how can departing lawyers contact clients in an ethical manner.

Technology in Marketing: An Experience Management Solution
By Nancy Manzo
A recent ACC Corporate Counsel survey reports that a lawyer’s expertise is the single most important criterion when it comes to choosing new outside counsel. As a result, firms that are unable to quickly prove experience and expertise risk losing business and face competitive disadvantages. Here's what to do.