Volume 22 - Number 1 | May 2008
| May Issue in PDF Format … |
| The Cultural Calculus of Competitive Advantage By Eric Dewey Mapping and measuring a firm’s culture and core competencies is undoubtedly an exhaustive process with numerous stages of analysis. Done correctly, it will likely challenge many of the firm’s longest held beliefs and assumptions. For those willing to undergo this rigorous analysis, the result will be a strategic framework that identifies the sources of its competitive advantages and enables the firm’s management to focus its efforts on manufacturing and perpetuating the cultural attributes that will sustain the core competencies of the firm. |
| The Pheromone of Client Service By David H. Freeman Statements like, “We pride ourselves on delivering outstanding levels of client service” sound great. They are the Pavlovian pablum we whip out when we meet new clients, promote ourselves on our Web sites, write the openings of our RFPs, and attract laterals. The problem is, they’re just not true. |
| Media & Communications Corner: A Profile of Jennifer Bluestein, Director of Professional Development, Baker & McKenzie LLP, Chicago By Pamela Ulijasz When Baker & McKenzie LLP, Chicago, decided to create a new position to elevate professional development to a new level within the firm’s largest U.S. office, Jennifer Bluestein answered the call. Since then, the firm’s PD program has built a vibrant and fast-paced momentum that captures the attention of internal and external audiences, from the firm’s lawyers to its clients and recruits. |
| The Power of Storytelling in Your Legal Practice By Paramjit L. Mahli So the question arises, how do attorneys when giving speeches and business presentations connect with their audience without losing themselves in legal-speak? Here are the answers. |
| Practice Building Skills: Straight from the GC's Mouth By Evan and Chuck Polin One of the major mistakes the authors see attorneys and law firms make when they pitch business is that they spend too much time outlining their experience and what they can do for their client (the pitch), and they don’t spend enough time asking their potential client what is important to them when hiring an attorney. |
| Client Speak: Understanding the Client By Allan Colman As someone who has operated extensively on both the buyer and seller sides of the legal profession, I’m naturally prone to preaching the “understanding your client” doctrine as a key best practice for all marketing and business development efforts. While I’ve taken some pains, in this publication and elsewhere, to define what “understanding your client” actually means, it’s important to remind ourselves that the process of getting to know your client requires really in-depth listening — and that it often presents a few genuine surprises and problems along the way. |
| Technology in Marketing: YouTube for Lawyers 101 By Joshua Fruchter There is no question that online video has become one of the hottest mediums on the Web. For example, a recent Accustream iMedia study found that user-generated video captured 22 billion page views in 2007. Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers. |
