October 2004
A Haven For Straight Talk: Bad Surveys Are Worse Than No SurveysBy Second In A Series Of Articles About Measurement
Marketing measurements generally come in two flavors; quantitative and qualitative. We'll talk next month about some quantitative measurements relative to marketing at your firm. This month, though, we'll discuss the ever-popular survey. On a scale of 1-7, how likely are you to read the rest of this article?
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