November 2004
A Haven For Straight Talk: The Billable Hour: If You're Gonna Use It ... Use It!Third in a series of articles about measurement
Anyone familiar with this column, or my rantings in a variety of other locations, knows that I'm not a huge fan of the billable hour. I think it drives a certain kind of "wrong think" about the value of working smart vs. working long. Law firm management folks also tend to use the billable hour as the one "uber number" to drive all other considerations — including marketing — aside. Like they say, when your only tool is a hammer, everything starts to look like a nail.
What surprises me even further about the billable hour, though, is how little its use is exploited as a marketing and business tool.
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